Best AI Visibility Tools 8 ways to track your brand in ChatGPT, Gemini & AI Overviews.

Disclosure: we make one of the tools on this list (Keyword Rank Checker). We've tried to be fair to the others. AI visibility tools change quickly, so check each vendor's site for current features and pricing.

The shortlist

What an AI visibility tool should do

Whatever you choose, it should send real prompts to the AI engines your customers use and report:

• Mentions: does the answer name your brand?
• Citations: does it link to your website?
• Share of voice: how often you appear compared with competitors.
• Sources: which websites the AI relies on, so you know where to earn coverage.
• Engine coverage: at least ChatGPT, Perplexity, Gemini and Google AI Overviews.

New to the topic? Start with our guide: what is AI visibility (LLM visibility)?

1. Keyword Rank Checker AI Visibility Checker

Best for: one-off audits, freelancers, agencies on a budget · Engines: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews

Our AI visibility checker runs up to 10 prompts across five engines in one go and returns a visibility score, per-engine results, share of voice against up to five competitors, the most-cited sources and the full text of every answer. It runs on your own DataForSEO account, so there's no subscription: you pay the raw cost of each answer, typically a fraction of a cent to a few cents.

Strengths: no monthly fee, five engines, full answers and sources, CSV export, pairs with our live Google rank checker. Limitations: no scheduled tracking or history dashboard; you re-run checks yourself and compare exports.

2. Profound

Best for: enterprise brands with dedicated SEO or brand teams

Profound is one of the best-known dedicated AI visibility platforms. It tracks how a brand appears across major AI answer engines at scale, with reporting on visibility, sentiment and cited sources, and features aimed at understanding how AI crawlers and users interact with your site.

Strengths: depth, scale and enterprise reporting. Limitations: priced for larger companies.

3. Peec AI

Best for: in-house marketing teams and agencies

Peec AI tracks brand visibility, position and sentiment across AI engines for a set of prompts you define, with competitor benchmarking and source analysis. It's popular with agencies that report AI visibility to several clients.

Strengths: clean dashboards, competitor tracking, agency-friendly. Limitations: a monthly subscription that scales with prompts and engines.

4. Otterly.AI

Best for: small businesses and solo marketers

Otterly.AI monitors brand mentions and website citations in AI answers, including ChatGPT, Perplexity and Google AI Overviews, with automated recurring checks and simple reports. It's one of the more affordable subscription options.

Strengths: easy setup, automated monitoring, accessible pricing. Limitations: fewer advanced analytics than enterprise platforms.

5. Semrush (AI visibility features)

Best for: teams already paying for Semrush

Semrush has added AI visibility reporting alongside its SEO suite, showing how a brand is mentioned and perceived in AI answers. If your team lives in Semrush, keeping AI data next to rankings and keyword research is convenient.

Strengths: one login for SEO and AI data. Limitations: costs on top of an already significant subscription. Looking for something cheaper? See our Semrush alternative page.

6. Ahrefs Brand Radar

Best for: market-wide research into who AI mentions

Ahrefs Brand Radar draws on a large index of AI answers to show how often brands are mentioned for topics across AI platforms. It's strong for competitive research at market level rather than testing your own handful of prompts.

Strengths: big dataset, competitive benchmarking, Ahrefs integration. Limitations: an add-on to Ahrefs plans.

7. SE Ranking

Best for: rank tracking and AI tracking in one tool

SE Ranking offers AI search tracking that sits next to its classic rank tracker, so you can see Google positions and AI Overview or AI assistant visibility for the same keywords.

Strengths: combines rankings and AI visibility, good value for an all-in-one suite. Limitations: AI tracking is an add-on with its own limits.

8. Scrunch AI

Best for: enterprises focused on how AI understands their brand and site

Scrunch AI monitors brand presence across AI engines and focuses on helping companies shape how AI systems read and represent their content, including insights into gaps and misinformation.

Strengths: enterprise features beyond monitoring. Limitations: aimed at larger budgets.

How to choose

• Just want to know where you stand? Run a pay-per-check audit first. With our checker a full 10-prompt, five-engine audit typically costs well under a dollar.
• Need automated weekly tracking for a team? A subscription tool like Peec AI or Otterly.AI saves time.
• Already in Semrush, Ahrefs or SE Ranking? Try their AI features before adding another tool.
• Enterprise brand with many products and markets? Look at Profound or Scrunch AI.